As 2020 draws to a close, we wanted to take a look back at the year that was.
But then we decided that would be waaay too heavy.
We all know 2020 was a year that altered many aspects of our lives. The COVID-19 pandemic forced us to find new ways to connect with our families, friends and colleagues.
And we developed new strategies for communicating with our customers, investors and our communities.
So as we look forward to 2021, we decided to take a look at the lighter side of this year of continuous change by sharing 10 things to remember about 2020:
1. Our new work habits changed the way we speak
As soon as the pandemic forced many of us to work from home, that was reflected in the way we speak.
According to the Oxford Dictionary, remote work and working remotely have tripled in use since March.
Meanwhile, the perils of video conferencing caused us to develop terminology just for video calls: the words mute and unmute have also had a significant rise in usage.
How many times have you said “Sorry, I was on mute”, “Can everyone put themselves on mute” or some other variation?
2. In Australia, we made it our own
As always, the Macquarie Dictionary’s long list for the Word of the Year included some uniquely Australian sayings, among them:
- Zoombombing. Only users of unsecured video conferencing products need to worry about that one.
- WFH. You may not think it needs to be spelled in full, but it turns out other nationalities aren’t quite so familiar with our way of saying we’re working remotely
3. Just on the importance of WFH
Working from home was widely accepted as enhancing workplace productivity, rather than detracting from it.
We adapted to remote work so well that we put a value on working from home, with 36% of employees saying they would choose remote working opportunities over a pay-rise and 37% of tech professionals saying that they would take a pay cut if they could work from home.
4. Video conferencing grew astronomically
As we invested in the tools we needed to do our job remotely, web and video conferencing technology saw a 500% increase in buyer activity, and 67% of companies spent more on video conferencing, according to TrustRadius.
5. Video conferencing etiquette went viral
So many video meetings. So many video meeting memes. Here are a couple of our faves:
Audio Audio + Video
6. … And video conference FAILs also went viral
If you choose the right platform, video conferencing is not complicated technology. But it turns out there are many ways to stuff up a video meeting — way beyond simply having trouble connecting.
Some attendees kept their camera on when they shouldn’t have, while others just didn’t familiarise themselves with the platform before experimenting
7. … But we adapted to our new environment
That didn’t stop us from having some fun in our new virtual environment… with games like conference call bingo. (There’s that word mute again…)
8. New customers discovered the advantages of virtual events
With travel and mass gatherings restricted, and remote work encouraged, the business community turned to webinars and virtual events.
In some cases — from Salesforce’s Sydney World Tour to Downer’s first ever virtual industry briefing — sparking attendance increases of 400% or more compared with the equivalent offline event.
9. Social distancing forced lasting change
As face-to-face events reappear on the horizon, social distancing continues to impact the economics of physical gatherings.
This led to renewed interest in hybrid events that combine physical and virtual elements to cater to all audiences remote and in-person audiences.
Check out our Hybrid Events eBook
10. Redback moved into new studios
Last but not least, Redback continued to change with the times, developing new procedures to facilitate in-studio webinars and opening custom-built, state-of-the-art studios that can accommodate events of all sizes in a safe, socially distanced way.
You can also discover our other webinars by clicking the links below:
- How To Promote Your Webinars And Gain Maximum ROI
- Stand Out From The Crowd – Behind The Scenes Of Studio Webinars
- Webinar Hacks 2020: How to take your content to the next level
2020 was a busy one for the virtual meeting and event industry, for obvious reasons. But we never take our valued customers for granted.
Thanks to all of you for helping us through 2020. Have a safe and happy holiday season and we look forward to seeing you next year!