3 Tips For Trouble-Free Webinars

By Sara Gonzalez

You have researched your target audience, defined your ideal webinar topic, created your supporting marketing materials, emailed your database and you’ve attracted a good-sized number of registrations.

But there’s nothing worse than your live webinar starting and you are hit with technological glitches — it pays to be prepared.

We’ve put together our top recommendations for preventing technological disaster from affecting your next webinar so you can keep your audience engaged and ensure all the hard work you put in to get your message across pays off.

 

  1. Use the landline as backup in case of internet outages

As reliable as we’d like to believe the internet is in 2019, sudden connection outages and slower-than-expected internet speeds still exist.

This is where the trusty landline still comes in handy.

For your next webinar, consider using a hybrid connection which lets your presenter talk into a phone, and gives your guests the choice to listen either via their VoIP connection or PSTN telephone.

Your participants will still receive both audio and visual content via the web, but they’ll also receive a phone dial-in code in case there are any technical issues. All participant lines can also be blocked from speaking.

  1. Get a facilitator

Think of your facilitator as your wingman in the lead-up and on the day of your webinar. If something goes wrong, they’ll have your back while you’re busy preparing and presenting your webinar.

Just say a participant is having trouble connecting. Your facilitator can provide them with a dial-in, a new URL, or help them reload their browser.

What if there’s a problem with the presentation and you can’t change slides? Let your facilitator manage the presentation while you focus on hosting your live broadcast.

Splitting roles and letting your facilitator run the webinar control room will allow you to focus all of your attention on the most important task at hand — attracting and retaining the attention of your audience.

  1. Train your presenter (even if it’s you)

There’s nothing worse than waiting while a webinar presenter figures out how to start the slides or run a video. Your audience won’t thank you for wasting their time.

Make sure you, or your presenter, has had training on the platform you’re about to use and is familiar with all its features.

Schedule a run-through at least 24 hours before the event and make sure your presenter is logged on no later than 10 minutes before the event start time.

Don’t forget to ensure that stable internet and phone connections are available, and your presenter is using quality headphones.

So there you have our top 3 tips for ensuring your webinars go off without a hitch.

For more tips like these, download the Webinar Organiser Handbook, or if we can help you run your next webinar, find out more about Redback’s managed webinars.

TAG: digital marketing, webinar, webinar marketing, webinar tips,

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