In this era of remote work, webinars not only reach a mass audience over a mobile device or laptop wherever they’re based, but they can be presented remotely as well. So why complicate things by presenting your next virtual event from a broadcast studio?
Whether you want to protect your brand with a professional look, or if you just want someone else to take care of the tech while you focus on making your presentation as engaging as possible, there are a host of great reasons to seriously consider webcasting from a state-of-the-art studio environment.
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- Professional presentation
Remote webinars are great for conveying information online, but most webcams only ‘see’ a tiny square of space with a talking head in it — with the result that every remotely presented video webinar looks much like another. Similarly, audio webinars can feel like one long slideshow with relatively little variation.
At Redback, our Sydney and Melbourne studios can accommodate anywhere from 1 to 6 presenters in a professionally lit studio setting featuring high-definition broadcast cameras so you can always put forth your most professional image and ensure your online events stand out from the crowd
- Customisable staging
One of the best things about presenting a virtual event from a broadcast studio is that you can set up the stage to suit the occasion, your brand, the presenters, their subject matter and even the devices on which your audience accesses your event.
Debating a hot industry topic with a panel of experts? Seat them at a studio desk and let them battle it out.
Going for the intimate atmosphere of a fireside chat? Seat your speakers on a comfortable couch. For a more dynamic Q&A, perch your presenters on bar stools.
Or if your CEO has an important announcement to make, give her a platform from which to address the audience directly.
Whatever your message, a studio broadcast enables you to get out from behind your webcam and tailor the staging to suit.
- Interactive background
Travel bans and pandemics are no barrier to setting your virtual event anywhere you like in the world via a green screen.
If you usually host your event in Paris but can’t travel there at present, that won’t stop you from customising your background using green screen technology.
Or to clearly brand your digital event, insert an image that features your brand colours.
And if you’re an accomplished green screen presenter, you can also interact with your background graphics (think synoptic weather charts or more complex data visualisations you might see on the nightly news).
There’s only one rule: don’t wear green.
- Focus on engagement
Making your digital events as engaging as possible takes a lot of concentration and coordination, from launching interactive polls to filtering questions from the online chat function.
And then there’s the small matter of presenting your own content and ensuring you make all the logistical announcements you need to make.
A studio broadcast simplifies the webcasting process because your studio producer will take care of the webinar platform and run the technology for you — following your run sheet, playing pre-recorded video and launching polls as required.
All of which means you can focus on engaging your audience.
- Personal control
Live events can be nerve-wracking, even if you can’t immediately see your online audience. You wouldn’t be human if you didn’t slip up occasionally. But for those who want more control, you can get that with a studio broadcast.
Whether you need to read your lines from an autocue or teleprompter, you want to move your own slides to suit your personal timing, or you choose to pre-record your event, edit it down to the highlights and broadcast it as-live or on-demand, studio broadcasts give you ultimate control over all aspects of your digital event.
- Local tech support
Broadband connections can be a little unpredictable, especially if some of your speakers are presenting from a remote or rural location. But a studio broadcast, with built-in redundancy, provides the best possible bandwidth for your webcast.
Not only will that ensure your event delivers smooth audio and video at the point of broadcast, but your studio producer will be able to assist both speakers and attendees with connectivity issues by trouble-shooting to get them online as quickly as possible — leaving you free to focus on the content.
At Redback, we can also dial-in remote presenters whose connection has dropped out via our hybrid teleconferencing product, as well as facilitating questions from those attendees who join via teleconference when that option is provided.
On top of all these advantages, Redback’s broadcast studios are fully compliant with social distancing and hygiene requirements, so you can present your most professional image without putting yourself or your speakers at risk.
Check out how we’ve changed the way we work to suit a post-COVID-19 world.
For more information, check out our eBook on studio broadcast best practices.
And if you’d like to know more, take a virtual studio tour or contact one of our sales consultants (firstname.lastname@example.org) to book a physical tour of our Sydney and Melbourne locations.