The Anatomy of a Webinar

By Jerusha Shah

Overview of the anatomy of a webinar video

 

This webinar is part of our Business Skills series in which we deliver business-oriented webinars. We aim to create informing, educating and inspiring webinars to improve your business skills. This webinar is presented by Sara, an expert in webinar marketing, and Michael from our team here at Redback Connect.

 

 

The goal of this webinar is to basic processes from starting a webinar and our experts will give you 14 tips to start your webinar. The fundamentals are important when you want to launch your webinar. If you don’t have the time to read through all the content, access the subtopics here:

 

 

The Content

 

Our first tip is to work on your content. It is common when thinking about running a webinar, that you don’t have ideas for the webinar topic. You don’t have to invent a new topic, you can adapt a content you have already created in a webinar form. Take a look at the actual content you have and see what content you can adapt into webinars (blogs, whitepaper, interviews et…). You don’t necessarily need to run a 1-hour webinar but instead you can have a regular series that would be shorter.

 

The Web Pages

 

The second tip is to look at your website and especially the pages you use for registration. You want to look at the funnel that leads to these pages. You want to change these pages according to the step in the process and think about the most important information to share in the different steps. Change your content between before and after the event. Make sure that all your information are clearly visible in the first part of the page. Also try to organise a confirmation page for your registrants. Look at the registration page conversion rate in order to adapt content if this rate is low.

 

The Webinar Promotion

 

The third tip is to work on your webinar promotion. Think about email marketing, social media, external communication, paid media in order to get the word out for your webinar. Email is still the main communication channel used for getting the most registration.

 

The Webinar Sponsorship

 

The fourth tip is to think about sponsoring your webinar. Webinars are a great way to connect with a nice audience and that is interesting for some companies. This can ensure revenue for your webinar. You can include different branding on your landing pages, you can get your sponsor to fill the dead air that is not used during coffee breaks or other.

 

The Webinar Registration

 

The fifth tip is the registration process. Think about the registration fields, the confirmation and the email autoresponder. Think about a clear and simple structure for your registration fields. Keep it simple to make it easy for your users to register.

 

The Webinar Platform

 

The sixth tip is to think about the platform you will use for your webinar. You want to find a platform and a provider that matches your needs. You need to consider your content and what format will be the most appropriate for this type of content.

 

The Webinar Presenters

 

The seventh tip is to engage the right presenters. In the report we publish every year, we can see that webinar attendees value engaging presenters over everything else. Ensure that your presenters are trained before the webinar, think about engaging a moderator, or about setting your presenter in a panel.

 

The Slides and Resources

 

The eight tips is to focus on slides and resources. Your slides need to well made, yes but they also need to be informative for your audience. Think about a hold slide to be added in case of problems or in case of dead air.

 

The Webinar Feedback

 

The ninth tip is to use polls in order to get feedback during your webinar. The best practice for polling is to it early and to do it often during the session. Your polls needs to be relevant for your presentation.

 

The Q&A

 

The tenth tip is to use Q&A sessions also to collect feedback from your audience. You can use private chat, open chat, video chat and other forms of Q&A format in order to get the best from your audience.

 

The Webinar Training

 

The eleventh tip is to use heavily training. Training will make the difference between a standard webinar and one that stands out. Try to train in advance to the actual webinar and think about the entire process before it goes live.

 

Platform Testing

 

The tip number twelve is to test your platform and the technology before the webinar. Think about congestion times for the broadband and avoid those times. Very good audio quality will always better than video content that will not have the necessary quality.

 

On-Demand Availability

 

If you record the event you can make it available to your attendees after the event. You can host this on your own site or ask a third party to handle that for you.
Some organisations charge for people to view valuable content on demand. Or you may wish to gate it and use it as an additional lead generator. Either way, your digital events can live on, online, for up to a year.

 

The Webinar Reporting

 

Reporting makes it easier for you to assess the effectiveness of the event. You should be able to get data such as the number of live and on-demand attendees, any details you collected in your registration form, average viewing time, number of people who voted or asked a question and who accessed your online resources.

 

We hope that these tips will help you for your next webinar. If you have any questions regarding this content or about webinars in general, don’t hesitate to contact the Redback Connect team –
1800 733 416

 

Discover more webinars from our Business Skills series:

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