Redback Report 2021

For 10 years, The Redback Report has been tracking the attitude of Australians to digital events – looking at when, why, how — how we organise, attend and participate in them.

From the rise of the humble webinar, to virtual conferences which span over multiple days – we have witnessed it all and experienced so much along the way.

This year, we collected qualitative data from webinar attendees and organisers and analysed over 2000 webinars to bring you the most comprehensive report yet!

 

So what did we find out?

 

It’s a Digital First World – For the first time ever, digital-first became the mantra in the events industry as for much of the past year, events were either held virtually or not at all.

We’re attending more events than ever before – One in two of us (47%) now attend 10 or more digital events a month — up from 30% last year

Multiple presenters maximise engagement – Fireside chats, interactive Q&As and panel discussions are now the format of choice for audiences

 

Discover this, plus:

  • The best days and times to hold webinars
  • Live vs On Demand attendance + tips on getting it right
  • What can make or break your webinars

 

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