We’ve all been there: you start promoting your webinar and then check your registration numbers—on the hour, every hour. It’s at this stage that one of two things will happen:
- You’ll be overwhelmed by the number of people who are interested in this amazing webinar you’ve put together.
- Your registration numbers are nowhere near what you expected. Why did you put in so much effort for so little return?
With a few simple tweaks, we can all position ourselves in situation number 1. Here’s how:
What’s your call-to-action?
Always ensure your registration fields are prominent and your submit button is clear. Try something like “register here” or “find out more” with a large, colour-contrasted button. It’s also a good idea to keep this area at the top of your page (i.e. “above the fold”). The less scrolling, the better!
If you’re looking for more information on building an effective webinar registration page, check out this tutorial video.
Are you asking for too much?
Ever started a survey and given up half way through? So have your customers. Keep your registration fields light and consider using different ‘types’ of fields. For example, if you are asking people what industry they are in, use a drop down field. Fewer and less complex fields will increase your conversion rates.
What can your customers expect to learn?
Even if this is your tenth or even hundredth webinar, never assume that your audience is familiar with what to expect. Invest in a user guide or a short video to explain what will happen upon registration. Clarity is key to conversion.
Why should your customers register?
Keep your information succinct and include a brief summary (stats work great here): try four to five brief talking points/learnings with actionable takeaways. If you need to add more information, you can always provide links to separate pages or send a follow-up email.
Sharing is caring!
Your goal is to attract as many people as possible to your webinar. Include social sharing icons through Facebook, Twitter and LinkedIn and make it easy—a few clicks is all it should take.
And finally – measure!
It’s always important to measure your conversion rates to see exactly what is working—and what isn’t. If you don’t have the technology to do so automatically, here’s a simple formula:
Registrations / Unique Views = Conversion Rate
For example, if you have 100 registrations, and 400 unique views, your Conversion Rate would be 25%—simple!
Get in touch soon to find out how we can help fine tune your registration pages.