6 More Secrets to Creating Catchy Webinar Topics

By redback

Getting people’s attention these days is getting harder. Just consider how many emails you delete every day without even actually opening them.

Webinar invitations are competing for attention in the same inbox — and the level of competition is increasing further now that we’re all getting invited to, and attending, more webinars than we ever have before.

In 2020, one in three of us were attending more than 10 online events and meetings a month, according to our Redback Report looking into the changing attitudes to webinars — a massive increase from the 2 percent who did so in 2019. What’s more, most of us expect to attend even more online meetings and webinars this year.

So how can you make your webinar stand out in a crowded inbox? If you’re looking for cut-through, you need to create a catchy webinar topic and a ripper headline. We previously shared some great strategies for doing this. Here are a few more to consider:

 

  1. Everybody loves a secret

 

One of the most popular ways to present a topic to an audience is to frame it around the idea of providing ‘tips’. But have you ever tried dialling it up to something a bit more special than a tip? What about sharing a secret? After all, ‘giving someone a tip’ just doesn’t sound the same as ‘letting them in on a little secret’.

While a tip is generally perceived as something useful, helpful and practical that you probably should know, a secret is something that most people don’t know — which means you’re instantly sharing something more valuable.

Consider the simple examples below:

  • 3 tips to improve your mental wellbeing
  • 3 secrets to improve your mental health

Another method is to replace ‘secret’ with something else that sounds more substantive than a tip, for example an idea, a fact or a reason to do something new.

Consider the examples below:

  • 3 tips to improve your mental wellbeing
  • 3 reasons to improve your mental wellbeing

 

  1. Teach people something useful

 

Everyone enjoys learning new skills that make life or work a little easier, more productive or more rewarding.

Remember, when most people are making a decision on whether to register for your webinar or not, one of their key considerations is ‘what’s in it for me?’.

Webinar topics framed with statements such as ‘All you’ll ever need to know about’, ‘A beginner’s guide to’, ‘The ABC of’ and ‘An introduction to’ immediately provide the reader with identifiable takeaways.

Teaching participants something new also means they’re more likely to share the information with friends and colleagues, and most importantly, also share where they learnt it.

Consider the examples below:

  • How to improve your training programs
  • A beginner’s guide to creating brilliant training programs

 

  1. Be shareable

 

Catchy webinar topics will also positively impact on how your content is shared on social media.

A New York Times study found that sharing is an inherently human trait. We share content to bring valuable, enlightening and entertaining content to others, to define ourselves to others and to ourselves, to get and stay connected to others, for self-fulfillment, and to support causes we believe in and brands that we like.

Most importantly when it comes to webinar topics, we share things that make us look informed, clever, connected and cool, or other personal traits that we want others to see in us.

So when you’re thinking about your webinar topic, put yourself in your audience’s shoes and ask: ‘Is this something that I would share across my social networks and feature in my news feeds?’

Consider the examples below:

  • How to improve your mental wellbeing
  • 6 reasons we all need to improve our mental wellbeing

 

  1. Use interesting adjectives

 

When it comes to creating catchy webinar topics, adjectives are your friend. From ‘essential’ secrets to ‘compelling’ reasons, adjectives can make your topic titles more specific, and a whole lot more interesting.

Consider the examples below:

  • 10 ways update your training programs
  • 10 essential secrets of awe-inspiring training programs

 

  1. Be very specific

Sometimes it pays to drill right down to the heart of your subject matter or the challenge your prospective audience is facing — especially if your topic area is a competitive one.

Remember why you’re holding your webinar in the first place: your prospects have questions and you have the answers.

If you can provide your audience with the answer to their questions in a very specific topic title, you’ve immediately got their attention. The more specific you can be, the more attention your webinar marketing will attract.

Specific topic titles also give the reader a clear sense of what to expect when they register for your webinar, so if they’re interested they’re more likely to sign up.

Consider the examples below:

  • 3 SEO mistakes to avoid
  • 3 essential SEO tactics that grew my traffic 500% in 3 months

 

  1. Don’t forget your keywords

 

While you shouldn’t let keywords get in the way of a catchy webinar title, SEO can still be incredibly important so it pays to include them if you can.

Despite the growing impact of sharing across social platforms, Google is still the primary traffic source to the majority of websites.

Try coming up with a catchy topic first, and then see if you can work any of your primary keywords into it.

Whatever you choose for your topic, our advice is to always make sure you deliver on what is promised. You only get one chance to make a first impression, so make it count – and make it worthwhile!

LEAVE A COMMENT