Digital Events

Sticky Webinar Topics 101: How to choose the best and avoid the rest

Sticky Webinar Topics 101: How to choose the best and avoid the rest

Every day, there’s a lot of deleting going on in my inbox. I’m constantly bombarded with ‘buy this’, ‘register now’ and ‘this will change your life’—the truth is, if I don’t see any value in something immediately, it’s not going to get my attention, let alone a response.

A common problem is that people spend too long on crafting marketing materials; images, headlines, subject lines, email previews—but not nearly long enough on considering their actual webinar topic.

Here’s how you can ensure that the core of your offering is going to tantalise your reader—not turn them away. These are the secrets to sticky:

Ask the question

We all love to ponder now and then. Using the words how, why and when resonate with people and will get them thinking about their own learning objectives. Consider the following:

Topic a: Creating employee training programs that work

Topic c: How effective are your employee training programs?

Use numbers

Be upfront and let people know what they’re going to walk away with. People love numbers and lists—they spark curiosity and increase click throughs.

Topic a: Creating employee training programs that work

Topic b: 7 ways to increase employee engagement

Be negative

Positivity might be preferred, but negativity can sometimes be the name of the game. Reversing your topics will grab the attention of your audience—consider the following:

Topic a: Creating employee training programs that work

Topic b: How to not create employee training programs

As well as trying out the tips above always remember to test your webinar topics and subject lines—every audience is different!

If you’ve got any other tips on creating subject lines that work, feel free to share!