The Dos and Donts of Video Webinars

By Jerusha Shah

We love watching videos. As viewers, we think we can all relate to those moments of scrolling through our social media channels (sometimes for hours). Videos are the quickest and most convenient methods of gaining information. However, watching a webinar is a different experience altogether. Typically you can experiment with an array of formats and studio webinars can be set up in a number of different ways. No matter the format or setup of your video webinar, there are common mistakes to avoid and tips to follow for the best results.

Here are some Dos and Dont’s to consider for your next video webinar

 

Dos

Switch up the engagement

At Redback, we often recommend our customers use video webinars where practical because audiences often find them more engaging. It’s always nice to watch someone deliver a presentation, rather than only having the option of hearing them. As humans, we’re hot-wired to engage more with what people are saying if we can also read their body language.

Save footage for later

A well-structured video webinar can provide a wealth of shorter snippets that can be used both as independent clips and as an advertisement for the full webinar. All it costs is a bit of editing.

If shot in a Studio try a TV-style format

Video webinars give brands the opportunity to branch out into online TV show-type formats, such as panel discussions. At Redback we’ve adapted the way our broadcast studios are set up to ensure we can still film panel discussions and observe mandatory social distancing by separating our presenter desks and cutting between different camera shots. Brands can also use the green screen background to provide sleek on-camera branding.

Translate physical events into virtual or hybrid events

Many organisations are delaying or transforming their planned face-to-face events into virtual or hybrid events in a COVID-19-impacted world. Video webinars are a great way to facilitate this, as they allow brands to showcase the content they have in a virtual event while still conveying a sense of occasion and promoting the value that’s on offer.

 

Dont’s

Rely completely on remote presenter’s video

The quality of your remote presenters’ video feed is only as good as their broadband connection. If traffic is high and connectivity is patchy, video webinars can drop out — leaving presenters scrambling to reconnect. If connectivity is an issue, audio webinars with slides are a much better option.

Phone it in

If your webinar video feed is unstable, the best back-up may be to switch to a phone line, which offers a very reliable audio feed. If you’re using a managed webinar provider, such as Redback, which offers local technical support, they can switch your remote presenter to audio over a phone line and enable your presenter to continue with minimal disruption. Our experience indicates most viewers don’t mind, as long as the stream is stable.

Choose presenters who aren’t comfortable on video

These days, with video calls and family FaceTime often regular events, people are becoming more used to appearing on camera. But some people just aren’t comfortable appearing in video webinars.

Poor presenters who fail to engage an audience are the key reason audiences leave webinars early, so if your presenter isn’t comfortable, an audio webinar might be a better option.

Overshadow the content

If your content is data-heavy or you’re covering a complex topic, sometimes video just isn’t the right format. Slides or interactive formats may be what works best for your topic. Video may not be the best choice if you think it will detract from the clarity and immediacy of your message.

At Redback, we offer managed video and audio webinars with 24/7 local support, backed by our Happiness Guarantee. Get in touch with one of our sales representatives if we can help with your next webinar.

 

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