Getting to know your audience with webinar feedback tools

By Sara Drury

Any clever marketer will tell you that successful marketing strategies rely on understanding your audience—their demographics, interests, concerns and where you fit into their world.

While most of us collect this information during our webinar registration process, this isn’t the only method available—or even the most effective method available.

Here’s four ways you can use webinar feedback tools during your webinars to uncover everything you need to know about your audience!


Polls are a great way to make your webinar more interactive while gathering crucial information about your attendees.

However, because polls are multiple choice, the information you can gather is often quite general as responses are limited to a few standard answers.

In-room surveys

If you’re looking to increase your response rates and capture instantaneous feedback, then you need to be using in-room surveys.

These surveys can be created ahead of time and appear within the platform—we recommend launching an in-room survey around five minutes before the conclusion of your event.

You can use the survey to gather feedback about the event as well as asking your audience about information they’d like to know (including a request for an email subscription).

Post-event surveys

When you close down your webinar room, you can direct attendees to wherever you like. This is the perfect opportunity to find out more information and ask for feedback.

Post-event surveys can be a little longer than in-room surveys, as they allow you to ask more specific and detailed questions. You can use them to find out about specific interests/concerns, where customers might be in the buying cycle and what type of product or information they may require.

The chat box and Q&A

This feature is great for asking your attendees to elaborate on a certain topic—if a poll asks what, then the chat box answers why and how.

Pay attention to the tone and quality of conversation in your chat, and what your participants are saying. You can use the Q&A at the end to find out company specific and individual concerns, and how you may be able to assist them.

The best thing about the chat box? The entire transcript can be exported with 24 hours of your event completing.

There you have it—four exciting ways to collect information from your audience during a webinar!

To find out how we can help you learn more about your audience get in touch today.


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