How to Present a Great Webinar

By redback

There’s no doubt that we all place so much time, resources and budget on planning our webinars. From the logistics to the platform and registration workflow.

But how much importance are we placing on our presenters? Are we doing enough to set them up for success?

Our research shows that passionate and enthusiastic presenters are number one when it comes to creating stand-out webinars. In fact, they trump technology, content and connection with online attendees.

If you’re looking to present on a webinar, here’s our tips on presenting like a pro.


1. Work with your organiser

Once you’ve been asked to present, work with the organiser of your webinar to get the content right. It’s important that you deliver on what was promised during the registration process.

Provide a summary on what you would like to talk about, as well as brief talking points – ask yourself – what key learnings with your attendees walk away with?

Once you have this confirmed, send it to your webinar organiser and ensure you proof the registration page.

It’s also a good idea to request information during this process. As well as asking registrants for their details, ask them what they are hoping to gain from your webinar or better yet, ask them to submit a pre question so you can tailor your presentation in that direction.

And above all, always deliver on what you promise!


2. Consider Facilitation and Moderation

Facilitators and moderators are becoming much more common in the online environment. Why? Because they work!

If you work with them right, they will be your best friend!

A facilitator’s role is to manage your time, initiate all interactivity, such as polls and Q&A sessions and at times, partake in discussion to create a more engaging format.

In our recent Redback Report, 27% of respondents said they preferred to watch webinars which both a moderator and presenter worked together.

Whatever you decide, always ensure you hold a pre-production call before your event to make sure you’re both on the same page and ready for the live event.


3. Training and Testing is Key!

Preparation is crucial for any event – whether it be physical or virtual. However, for an online event, it’s important to get the technology right.

There’s a wealth of platforms available when it comes to delivering webinars, so always ensure you are familiar with the platform you are working with.

There’s two components to this:

Technology: Arrange an online session to test the technology at least 14 days prior to your event. Test your audio, video and background settings and ensure you are across all interactive features.

If you are co-presenting, ensure you arrange a time with all speakers to conduct this at the same time.

It’s also important to test your connectivity at the same time of day that you will be presenting. Always take internet upload and download speeds into account – for example, if you’re presenting at the same time that your family is using the internet, that could negatively impact your presentation.

Content: It’s important to have a dry run of your presentation on the platform. This way, you can see how your presentation renders and also works with the interactive elements.

This is especially important if you’re co-presenting.


4. Keep it authentic

Always be yourself – authenticity breaks through all technology and being yourself goes a long way.

You may fumble every now and then or sneeze or cough, but it keeps it real. Enjoy the experience and have fun.

For more information on presenting like a pro, head on over to our Presenter Centre for hints and tips.

Redback’s Managed Webinar Service includes online presenter training and consulting. For more information on taking your webinars to the next level, get in touch.