Now that we’re all streaming more live video events than ever before due the impact of the COVID-19 pandemic, it’s worth thinking about how you can get more life out of your video content — both in the moment and after the event.
While one of the advantages of virtual events compared with their face-to-face counterparts is the money saved from avoiding costs associated with travel, accommodation, venue hire and catering, taking full advantage of social media and other channels to broaden the reach of your live content will ensure you get even more bang for your buck.
Modern video conferencing software enables you to share your live streamed content easily across more channels than ever.
And with 81% of people preferring to watch a live video over reading a blog, live streaming video will boost engagement — so here are a few ways you can make better use of your live event video content.
1. Embed it on your website and stream it live to your employees or members
In most situations, a simple cut and paste job will let you embed a video from video sharing platforms such as YouTube and Vimeo on your own website — which you can then broadcast live privately on your internal network.
Once you’ve uploaded your video (make sure you label it ‘Private’ if you don’t want it accessible to everyone), click the option to ‘Share’, then click ‘Embed’. You’ll be provided a line of HTML code which you simply cut and paste into the required page or element on your own website, and you should be off and running.
Inviting stakeholders to view a stream through your own site also allows you to engage with prospects and customers directly by inviting them to ‘look around’.
And if you choose to pre-record the event and stream it as-live, options such as public and private chat functions, where people can post questions referencing the live video stream, allow you to circle back to your subject matter experts for answers, and respond with a link to written FAQs after the event.
If you’re hosting a large all-staff update or a similarly large event through your own site, it’s important to ensure your network is up to the job because internet traffic spikes can result in a congested network and a poor user experience for everyone trying to access your site.
At Redback Connect, our Enterprise Streaming solution uses secure P2P technology to eliminate network congestion by ensuring every end user has an excellent experience without impacting upon network performance.
2. Stream it live to YouTube
If you’re holding a live event open to anyone, then why not try to connect with some of the 15 million Australians who access YouTube every month (not to mention the rest of the world)?
By simulcasting your event broadcast live on YouTube, you can get the best of both worlds – the impact of a live event and the accessibility of the world’s biggest streaming site.
Whether it’s a fully remote webcast, a webinar or a studio broadcast, live events are usually simulcast on YouTube in combination with a live stream facilitated through a video conferencing platform.
A good idea is to create an event on your corporate YouTube channel (if you don’t have one, here’s how to set a corporate YouTube channel up) and you then stream your webcast or webinar content into that event. What’s more, it’s free to stream and brand your YouTube channel.
Respond to comments on your live event during your live Q&A and generate even greater engagement.
YouTube live streams can run for up to 36 hours.
3. Stream it live to your social communities
A great way to enable your broader social network to engage with your brand is to stream your event live to your social communities through services like Facebook Live, LinkedIn Live and even Instagram Live.
Facebook, quite literally, ‘likes’ real-time streams over pre-recorded videos, because they can attract up to three times as many views as on-demand videos.
LinkedIn is also a fan of live video feeds, saying they attract, on average, seven times more reactions and 24 times more comments than native video produced by the same broadcasters across its platform.
Facebook and LinkedIn streams are limited to four hours, while Instagram has a one-hour maximum and can only be viewed on smartphones and tablets.
Not all video conferencing platforms will let you simulcast your live events direct to social media channels seamlessly, so it pays to investigate which ones do it the best.
4. Re-package your content for short-form social channels
Another way to get more out of your live broadcasts is to record, edit, and re-package them for broadcast on short-form social media channels such as Twitter, Snapchat and even TikTok.
Re-packaged content can also be used as teasers on channels such as Facebook and LinkedIn, on your own website, or embedded in an email.
So the next time you’re planning a live virtual event, don’t forget to take advantage of all the available options to make the most – and get the most value out of – your content.