Recycling Your On-Demand Content – The R in CPR

By Sara Drury

Creating content that’s both novel and useful is a tall order—but the careful use of recycled webinar content could cut it down to size.

Reusing shorter, easily digestible chunks of those hour-long educational webinars and webcasts you’ve been creating over the years is a perfect opportunity to get more out of your hard work.

Here’s how you can capitalise:

Break it down

Invest a little extra on editing and break down your video content into segments. This will allow you to post and share similar content more than once, and let’s be honest: a 5-10 minute video is a lot less to commit to than an entire 60 minute video.

If you decide to go down this path, remember to consider the terminology used within your live recording:

  • Keep it evergreen. Refrain from using words that represent the time of day—your on-demand audience could be watching at anytime.
  • Segway into sections. For example, as you move into a section that might be another video, conduct a brief introduction to the topic, such as “now that we’ve discussed the planning steps, we’re going to delve into how to report on your events”. This will mean that your audience won’t have to watch each video in succession—making it much easier for you to market!
    Pro tip: posting links on your email signatures is a great way to use these short snippets!

Blog it out

Now you’ve got your video content, it’s time to get it out there! Using your regular blog is a great way to do this—you already have a captive audience who are excited about receiving your content.

Once your webinars are broken down, list the key takeaways and work around them. For example, if your first piece of content speaks to “How to Network Effectively”, then consider the following breakdown:

  1. Before you attend a networking event
  2. Once you’re at the networking event
  3. Once the networking event is over
  4. Things you should never do at a networking event
  5. Tips for success
    …and there you have it, five pieces of content!

Take a look at the other blogs in this series—C is for Creation and P is for Promotion!


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