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Advanced Analytics for your Digital Events Guide

Advanced Analytics for your Digital Events Guide

As webinars become more commonplace in communication strategies, there is an increasing need for deeper and more sophisticated analytics.

This guide will examine the qualitative and quantitative aspects of engagement analytics and suggest a specific weighting system that prioritises different participant behaviours to generate a final engagement score.

This score can be used to effectively compare the performance of digital events in terms of successfully engaging the audience.

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