Reports

The State of Webinar Marketing 2019

The State of Webinar Marketing 2019

State Webinar Marketing Report CoverWhat is the current state of play in webinar marketing in Australia and New Zealand?

On24 and Redback Connect have joined forces to help marketers raise the bar and ‘ban the crappy webinar’.

In this report, we are unveiling how and why marketers plan, manage, execute and evaluate webinars. This is a great opportunity for you to benchmark your own webinar programs against industry standards.

Download to discover:   

  • 26% of respondents use webinars for Lead Generation – but what makes them effective?
  • 36% of respondents don’t know how to post on-demand webinars – so how can you make it work?
  • Most respondents spend 3-4 weeks getting their program off the ground – how can you get to market faster?
  • Enthusiastic and knowledgeable presenters still trump everything – we’ll give you tips on how to find them!

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