Webinars – whether they are for demand generation, training, or communicating to a crowd – are about attracting and engaging an audience who will find value in your message, and through your clear call-to-action, will take the next step in the sales cycle or education process. Regardless of the webinar’s ultimate objective, being able to connect with your audience is paramount. Redback gives you the power to communicate compelling content, engage global audiences and create digital events that everyone will remember.
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In a digital world, marketing leaders strive to stay on top of the latest trends such as developing digital content and adapting current communication to evolving digital formats. Digital events are the way to increase awareness for your product or service via lead generation, content marketing and product launches. They allow you to communicate and showcase your products while collecting live feedback from virtual attendees. You also gain the added benefit of owning on-demand content which can be re- purposed or hosted online for as long as you need.
Employee engagement, content strategy and digital communications top the list of priorities for communications leaders in 2019, according to Gartner. Impress clients, shareholders and analysts with engaging branded events. Turn your distributed teams and mobile workforce into a collaborative, virtual community.
Employee engagement is crucial for communicating with your employees and driving strategic alignment. Redback makes it easier to connect. Empower your HR team to deliver a consistent message to your distributed workforce through live events. Put company resources at the fingertips of your employees by making events and multimedia assets available to team members across geographic boundaries.
If you’re a Professional Development organisation then you know first-hand the difficulties of getting everyone in the same place time at the same time. With members spread out across the nation and presenters having to travel across the country, delivering training and development programs can be a costly exercise. Webinars provide the perfect platform to facilitate interactive learning through engaging presentations. They provide a cost-effective way to provide attractive CPD programs across geographic barriers.