The results are in: how you can create an effective educational webinar

By Sara Gonzalez

While the benefits of digital events are clear, many are reluctant to implement educational webinar programs because they simply don’t know where to start. Along with a wealth of industry jargon, there’s the technology, creation of digital content and organisational buy-in to think about.

This year, Redback Conferencing is cutting through the clutter with the results of a survey of over 1,000 webinar attendees in The Redback Report. The report provides insight into the digital event landscape and how those from various industries prefer to attend and digest online content.

Here’s an overview of some of the results and what they mean for you.

Your presenters

While platform tools are a large part of audience engagement, having a good presenter is the key to ensuring your event is a success, with the overwhelming majority of respondents (88%) stating that being passionate and engaging is the most important skill for presenters to have.

Your presenter must be able to break through technology and resonate with your online audience.

Your content

This year, 35% of respondents admitted to leaving an online event early. The biggest reason? The content isn’t consistent with what they signed up for.

Here are some other tips for keeping your audience online and engaged.

  1. When you create promotional material for your webinars, always send it to your presenter to cross-check. From presenter to organiser to marketing/comms teams and back again—always ensure your learning outcomes are clearly defined and, more importantly, delivered.
  2. Digital events offer an amazing communication platform—but have you ever thought about using them as a way to communicate other pieces of content? Upload whitepapers to your resource library, utilise your exit pages to redirect attendees to upcoming events and start cross-promoting all you have to offer.
  3. Instead of having your presenter talk to slides, why not host a panel discussion or interview? A simple discussion and the introduction of a second voice can engage your online audience further. Consider having someone from your organisation conduct the interview for brand exposure and consistency.

As employees, employers, leaders and learners, we must all think holistically about collaborative strategies that will increase the breadth of organisational learning. Digital events can be a simple, cost-effective tool to achieve your goals; all you need to do is take the first step.

Download The Redback Report and uncover the full results.

TAG: digital events, educational webinars,

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