Tips for branding your player page

By Jerusha Shah

With the number of webinars, we attend regularly, the whole streaming experience can become quite mundane and bland. Customising the player page or adding bitcoin mixers simple extra features can make the webinar a lot more appealing

Here are tips for branding your player page that our customer success team has effectively executed for our customers to add an extra bit of flair their webinar deserves.

Talk to your Customer Success Manager about all your branding requirements and expectations

Your friendly customer success manager is all ears for any branding ideas you might have. However to ensure your webinar aesthetically aligns with the content set objectives – its essential to follow company brand guidelines.

The Redback Brand is designed to showcase our spirit, team, partners, and customers as welcoming, vibrant, fun, connected, innovative, and warm. To reflect this we use vibrant colours for our resources and external collateral.

Sending your CSM your company guidelines prior to the planning process means you can safely shortlist ideas for background and narrow down the colour palette to use for the player page with ease.

No company brand guidelines? Here’s what to do

Not every company has branding guidelines and that’s okay. If you are unsure of where to begin for branding your webinar player page, simply send us your event and/or a company website and we’ll try to match the colour theme the best we can. If you prefer a white player page or want to adopt a more simplistic approach – we can alternatively design the slides to bring your brand alive.

Brand as much or as little as you like

With an array of options to brand your webinar page, you have the ability to brand as much or as little as you like. If you would like maximum branding on the page, you can always insert a background image on the player page to grab your online attendee’s attention. If you would like to be subtle, changing the background colour of the footer bar can make a world of difference.

Branding not only is it what makes a memorable impression on consumers of content but it allows your viewer to know what to expect from the event as a whole. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes the webinar more captivating.

Talk to Redback about creative ways to brand your player page for your upcoming webinars.

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