In times of change, chief executives may wish to address staff and other stakeholder groups directly to make an important announcement, provide an update or present a particular point of view on a critical issue.
Conference rooms and external venues are a risky option right now, but virtual CEO messages are a risk-free way for senior executives to get their message across.
However, as with an event – physical or virtual – there are always some issues which may arise. Here’s what you should watch out for, and tips for solving anything which may arise.
Issues to watch
- Internal online meetings are a dime a dozen in these times of remote work but it’s important to create a sense of occasion for important CEO announcements
- If ever there’s a time when technical glitches can’t be allowed to happen, this is it
- Secure, private communications are essential, particularly when sensitive information is being shared. Alternatively, public announcements can be hosted online
- Large corporations often want their content and data to stay in Australia to ensure control over digital rights management
How to solve them
- Pre-recording or filming your CEO presentation live in a broadcast studio will allow the event to be staged to reflect the unique character of the event, whether your CEO wants to speak at a lectern or desk, or in a more informal setting
- Use a managed virtual events provider that offers live technical support for attendees, training if required for your CEO and built-in redundancy to ensure your CEO presentation goes off without a hitch
- Ask your managed virtual events provider about their data security, privacy and digital rights management policies
- Local providers such as Redback Connect offer end-to-end encryption of data, which remains on shore in secure co-location facilities. Their infrastructure is housed in AWS (Amazon Web Services) for security, scalability and automated redundancy; and key components are housed in secure carrier grade telecommunications facilities.
Tips for Virtual CEO Messages
- Consider how you will brand your video – an intro and outro slide is a great way to achieve this
- Provide your CEO with points to hit, but avoid using scripts. These messages should be less formal and allow personality to shine through
- Consider captioning your videos so it’s accessible for all – you can find some more information about these services here
Redback Connect high-end broadcast studios offer the perfect solution for recorded CEO Messages and Critical Announcements. With access to customisable green screens and professional producers, you can record your important messages with ease. Discover more here.