While virtual events are vastly more accessible than face-to-face events, it’s important to ensure your online content is as accessible as possible.
By embracing accessible media, you not only make your content more inclusive, but also grow your audience, boost engagement and potentially interaction.
Here are some easy ways you can make your online content accessible.
Transcripts are written text versions of your content – they are usually provided as a written document alongside the original media file.
They make your content accessible to people who are deaf, hard-of-hearing and those who are blind or have low vision.
Once your video or audio event is over, you can easily have the recording transcribed and uploaded to your website. As well as assisting those with disabilities, transcripts can also enhance the performance of your website as they can be crawled by search engines.
We recommend also using your transcribed file to create blogs, ebooks and additional resources which will support your recorded content. Also consider where your audience is located as transcription is available in multi-languages.
Media Alternative Transcription
These types of transcripts provide a written record of dialogue from a video that also includes written descriptions of what is visually happening on screen throughout.
These transcripts are often a companion or alternative to described video as both products make videos accessible to people who are blind or have low vision.
Media alternative transcripts are formatted to be screen reader compatible and are also a fundamental component of WCAG compliance.
You’ve no doubt come across some form of captioning while watching video content online. Whether it be a professionally streamed event, YouTube or videos on LinkedIn and Facebook. Captions are now expected when it comes to online content – but what are the options available to you?
Closed Captions – can be toggled on and off by all viewers. View an example here by hovering over the player and clicking the CC icon.
Open Captions – are usually burned onto a video file and cannot be toggled on or off. View an on demand example here
Live Captions – are used in real time. Captions are often projected at events, or streamed directly to viewers’ devices. Live captions can also be streamed online to platforms like Facebook. After the event, a transcript from the captions is usually created.
Recorded Captions – are created for recorded videos or audio files, where timed captions are needed. The audio is transcribed and then timed to match the timing of the audio content.
Make sure you provide full accessibility on your next virtual event – get in touch with Redback for more information.
Some content sourced by https://www.ai-media.tv/