With the huge growth in webinars and other online events we’ve seen over the past six months, now is the perfect time to make sure your brand stands out in what is becoming an increasingly popular space.
One effective way to differentiate your brand from that of your competitors is by giving your webinars the professional look that comes with being recorded in a state-of-the-art webinar studio.
From single-person presentations and intimate one-on-one interviews, to panel discussions and debates, or even an online TV show, a studio webinar can cater for just about any type of online event.
And it’s not only that studio webinars look great (which makes you look great).
A studio webinar provides a number of practical, easy ways to put your brand at the front of mind of your audience, while removing all the headaches — such as technology and the quality of internet connections — involved with trying to manage your own event online.
Here are a few ways a studio webinar will support your brand.
1. A technological and support safety net
As a reflection of your brand and organisation, it’s important to make sure your webinars are, quite literally, picture perfect.
Sometimes it can be hard to do that with a webcam and microphone, or if connectivity drops in and out.
But a studio webinar comes with all the important essentials such as professional lighting and multiple high definition cameras which provide a range of angles and editing options.
They’re also coordinated by a technician on a broadcast-quality control panel which means even complex events, such as switching to remote presenters and including multiple pre-recorded segments, can be filmed stress-free.
During filming, producers are in constant contact with presenters, and can keep the event moving by showing slides, launching polls and playing pre-recorded video.
In-studio broadcasts also take advantage of high-speed broadband connections and built-in redundancy to remove concerns about internet connectivity.
For those connecting remotely, your technology provider should also offer local support for remote presenters and attendees who may be having their own connectivity issues and, if they offer teleconferencing, they will be able to dial-in remote presenters whose connection may have dropped out.
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2. Staging for impact
In contrast to remote webinars, where the camera can only accommodate a backdrop about 1m2 in size, there’s a number of more impactful ways you can film your webinar in a studio.
One of the main advantages is that you can customise the set to reflect your brand, messaging and theme.
For panel-style discussions and debates we often recommend presenters are seated at a desk, while for more intimate, informal discussions, or one-on-one Q&A-style presentations, a lounge-type setting may be more appropriate.
Another way to make an intimate discussion more dynamic, especially for shorter events, is to have your presenters seated on stools.
3. A range of visual branding options
Once you’re in the studio, there are three main ways to ensure your webinar reflects your branding, including:
- on-screen real estate
- choice of background
- slides and on-screen supers.
On-screen real estate
Premium webinar platforms can be branded to reflect your corporate livery and logo, as well as those of your sponsors. You should also be able to include downloadable resources and lead-generating calls-to-action to activate your brand.
Choice of background
A great way to amplify your brand and create a professional look and feel is by using a green screen for your background.
A green screen is a visual effects technique common in digital film-making where two images or video streams are layered together, enabling you to replace the green wall behind your presenters with a background that reflects the positioning, location, logo or colours of your brand.
Slides: the medium is also the message
There’s no use trying to promote your brand if the experience of actually receiving the message isn’t engaging in the first place.
How you show your presenters on-screen should depend on how your audience prefers to access your content, as well as the content itself.
Full-screen video is the best option for an audience that’s likely to view your event on a mobile device, such as a tablet or phone, because it puts your presenters front and centre, while information appears superimposed over the top. Slides are shown at intervals throughout the video stream, but don’t appear on-screen at the same time as your presenters.
For information-rich or complex presentations that are often accompanied with slides, the video plus slides format, where your presenter and slides appear on-screen together, is a better option. It’s most suitable for desktop and laptop users.
Whichever way you choose to display your slides, ensure the look and feel — particularly your title slide, end slide, holding slides and transitional slides — reflect your brand or event colours.
4. Professional short-form videos
To get maximum value and branding from your studio webinar, ensure your event can be segmented according to your core topics.
Then you’ll easily be able to cut your event down into short-form videos to complement your broader brand and content strategy.
Studio broadcasts lend a professional look and staging to your short-form videos and can be top-and-tailed with the appropriate intro and outro as required.
For more content, download our eBook: Best Practice Tips on Presenting from a Webinar Studio
Redback Connect hosts more than 200 studio events a month from our state-of-the-art broadcast studios in Sydney and Melbourne, and we partner with studios in Brisbane, Canberra, Adelaide, Perth, Darwin and Hobart.
If we can help you manage your next webinar or virtual event, request a studio tour!